Corporate Identity – Importance and Benefits
Corporate Identity is “persona” of an organization that is designed in accordance with your business objectives to facilitate the achievement of your actual goals. In general, it includes a logo and supporting elements commonly assembled within a set of rules. These rules administer how the identity is functional and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual stability and brand acknowledgment across all physical, web, and electronic manifestations of the brand.
Corporate identity is composed of three parts:
- Corporate designs (logos, flyers, brochures, business cards, and stationary)
- Corporate communication (commercials, public relations, and information)
- Corporate behavior (internal values, ethics and norms)
Corporate designs have become a worldwide procedure for promoting companies and improving corporate culture. Logo, flyers, letter heads, company brochures, executive’s business cards and other stationary like envelopes and things determine your corporate identity.
Your Logo is the illustration of your business. It gives the first impression of a business. Before starting a business, much stress is given to a perfect logo design. Our logo design experts understand the importance of logo for your business identity as well as its impact in your business. They design your logo according to the name of company and the business product or service you are going to offer.
A perfect logo gives unique identity to the business and, it is as important to the business as the business name.
Brochures Design – Brochures usually come into play so one can make a smart buying decision. Someone selling a product or service, knowing what type of brochure you need to advertise your products and services is critical to turning your prospective customers into paying customers.
The organization has to focus on these small yet important aspects of identity. This is very much important in marketing prospects, because at that time you interact with people using your stationary only. The most important thing your marketing person carries with them is your name and Business Card, so these things are important and should be taken care of properly.